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Mail Services – Royal Mail Postal Incentives

Save Money with 4 great Royal Mail Postal Incentives

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We are frequently finding that many companies are not taking advantage of the various Royal mail postal incentives that are available.  Here at JPS Print Consultants, a critical element of our ongoing service to all our customers is to help reduce the cost of the postage element of marketing programmes.  We can do this by selecting the best incentive to match your particular marketing activity.

Below is a complete overview of the incentives and campaigns that Royal mail offer. The discounts are in the form of postage credits.  These credits can be redeemed with Royal Mail or any downstream access providers such as Secured mail, Citipost, UK Mail and Onepost.

Royal Mail Postal Incentives

1.  First time users

Royal Mail offer postal incentives to customers who have never used advertising mail or who haven’t used it for the past 24 months.  By taking up this offer, customers can claim a 15% discount for up to 3 mailing campaigns within a 12 month period with a minimum of 10k items per mailing. (single one off mailings do not qualify).  Recent market research has shown that customers like receiving information in the post and are more likely to purchase from you as a result.

2. Testing and Innovation

Companies that already send out mail may want to test different offers and formats to see which works best.  In this situation, the testing and innovation incentive will be of benefit.  In real terms this can boost your ROI by a huge 12%. Discounts vary between 15% for advertising mail and 30% for business mail. This scheme is for mail sent over a 6 month period, sending at least 10k items and can measure testing activity. For business mail, there is an additional 10% discount for 6 months to support the roll out should the test be successful.

3. Scheme for growth

This is one of the royal mail postal incentives for companies that want to grow their business by increasing the amount of mail they send.  Increasing the volumes you send, can have a direct impact on  your sales.

The postage savings enable you to target new customers or increase frequency of mailing campaigns. Discounts are for the incremental mail of 150k items or more sent over a 12 month period.

Users are entitled to discounts on any items posted above an agreed baseline (determined by Royal mail based on your historic advertising mail volumes). Visit the Royal Mail Wholesale website  here for more details.

4. Door to Door mailing

Door drops such as leaflets and brochures effectively connect with a wide audience at a very affordable cost.  A huge 92% of people say they read door drops they receive.  An additional 67% say they were prompted to make a purchase as a result of receiving door drops. For as little as £500 it is possible to reach as many as 8,000 potential households.

This scheme offers a 10% discount for new users of door drops within a 6 month period.

JPS Print Consultants are here to guide you

Let JPS Print consultants help guide you through the royal mail postal incentives system.  We can save money on your postage costs and would love to discuss your mailing requirements with you.  We seek the most cost effective mailing solution for your company.  Please contact Jason on 0800 0834 827 or send me an email at jason@jpsprintconsultants.com.  Our team are happy to support you.  We are able to deliver your whole mailing campaign from initial design concept, print, fulfilment and postage.

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Design, print and mailing – ABA select JPS Print Consultants again

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Design, print and mailing: customer testimonial

Many of our clients are use the full range of  JPS Print Consultants’ services including design, print and mailing.  One such client is the Arab Bankers Association.  The Arab Bankers’ Association (ABA) is a London-based not-for-profit professional organisation.  Its members work in banks and related industries in both the Arab world the United Kingdom. Through its programmes and events, the ABA fosters improved relations, information sharing and understanding between Arab and British private and public financial sectors.

How do JPS support ABA for design, print and mailing?

Our most recent piece of work for the ABA was to design, print and distribute the 2017 magazine.  During October we have mailed it worldwide to the far East, America and beyond.

We worked closely with The Arab Bankers Association, from initial design brief, through to producing an exciting 84pp magazine with a gold foiled cover.  This gives the magazine an enhanced premium look and feel.

“We are delighted with the design and printing of the Arab Banker magazine.  Since we switched to JPS, our readers have nothing but praise for the new look and feel of the magazine. We find JPS very easy to deal with, and they are responsive to our needs and requests. It is also important to us that JPS is able to provide an end-to-end service.  This begins when we send in editorial material, all the way to the finished product being mailed out worldwide to our subscribers.”

Andrew Cunningham, Editor Arab Banker Magazine, Arab Bankers Association

We also design and print a wide range of marketing materials.  These include seminar leaflets, gala dinner booklets, folders and inserts, invitations, Christmas cards and pop up banners.

Contact us to see how we can help you for design, print and mailing.

JPS Print Consultants support many of our customers with a full range of design, print and mailing services.  However don’t feel we have to do everything! Some clients prefer to use JPS Print Consultants for all their collateral requirements, while others ask us to print and mail and they supply the artwork. We also have clients that supply the print and we carry out the mailing for them – we are totally flexible and happy to work with you in the way that best suits your needs.

Needless to say, the more we can assist you with, the more savings we can offer you.  Get in touch with Jason today and see for yourself how we provide a high-quality service at a cost-effective price.