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Mail Services – Royal Mail Postal Incentives

Save Money with 4 great Royal Mail Postal Incentives

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We are frequently finding that many companies are not taking advantage of the various Royal mail postal incentives that are available.  Here at JPS Print Consultants, a critical element of our ongoing service to all our customers is to help reduce the cost of the postage element of marketing programmes.  We can do this by selecting the best incentive to match your particular marketing activity.

Below is a complete overview of the incentives and campaigns that Royal mail offer. The discounts are in the form of postage credits.  These credits can be redeemed with Royal Mail or any downstream access providers such as Secured mail, Citipost, UK Mail and Onepost.

Royal Mail Postal Incentives

1.  First time users

Royal Mail offer postal incentives to customers who have never used advertising mail or who haven’t used it for the past 24 months.  By taking up this offer, customers can claim a 15% discount for up to 3 mailing campaigns within a 12 month period with a minimum of 10k items per mailing. (single one off mailings do not qualify).  Recent market research has shown that customers like receiving information in the post and are more likely to purchase from you as a result.

2. Testing and Innovation

Companies that already send out mail may want to test different offers and formats to see which works best.  In this situation, the testing and innovation incentive will be of benefit.  In real terms this can boost your ROI by a huge 12%. Discounts vary between 15% for advertising mail and 30% for business mail. This scheme is for mail sent over a 6 month period, sending at least 10k items and can measure testing activity. For business mail, there is an additional 10% discount for 6 months to support the roll out should the test be successful.

3. Scheme for growth

This is one of the royal mail postal incentives for companies that want to grow their business by increasing the amount of mail they send.  Increasing the volumes you send, can have a direct impact on  your sales.

The postage savings enable you to target new customers or increase frequency of mailing campaigns. Discounts are for the incremental mail of 150k items or more sent over a 12 month period.

Users are entitled to discounts on any items posted above an agreed baseline (determined by Royal mail based on your historic advertising mail volumes). Visit the Royal Mail Wholesale website  here for more details.

4. Door to Door mailing

Door drops such as leaflets and brochures effectively connect with a wide audience at a very affordable cost.  A huge 92% of people say they read door drops they receive.  An additional 67% say they were prompted to make a purchase as a result of receiving door drops. For as little as £500 it is possible to reach as many as 8,000 potential households.

This scheme offers a 10% discount for new users of door drops within a 6 month period.

JPS Print Consultants are here to guide you

Let JPS Print consultants help guide you through the royal mail postal incentives system.  We can save money on your postage costs and would love to discuss your mailing requirements with you.  We seek the most cost effective mailing solution for your company.  Please contact Jason on 0800 0834 827 or send me an email at jason@jpsprintconsultants.com.  Our team are happy to support you.  We are able to deliver your whole mailing campaign from initial design concept, print, fulfilment and postage.

Save money on your next print and direct mail project

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Save money on Digital print and mailing services

Take advantage of our extensive print and direct mail expertise.  We can help you save money on your next project.

Our expert team are pleased to advise you on economical print formats to help you save money on your print costs.  We can also help you maximise cost savings on postage.

Through our years of working in the industry we have built strong relationships with a variety of printers.  This allows us to have access to the right machinery for all different types of print work. As a result we can offer our customers competitive prices whilst maintaining high quality service.

We are delighted to offer our clients a wider range of services than ever. We would love to support you with your design, printing and direct mail requirements. Trust us to ensure the whole process runs smoothly from start to finish.

Have a look round the rest of our website for our full range of services, customer testimonials and sign up for our top tips.

Once you are ready, give us a call or drop us an email and ask us for a quote – you will be surprised at the savings we can offer you.  With Christmas just around the corner, we look forward to helping you prepare for this busy season.

Naked Mailing

Naked Mailing as a mailing option – JPS Print Consultants

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Naked Mailing could be the ideal solution for your next Direct Marketing campaign.

Is it always really necessary to have your printed items inserted into envelopes or polywrapped?  Did you know you can mail your marketing communications without them?  This method is called Naked Mailing and is a cost-effective approach to mailing.

Name and address details can be inkjetted onto the rear cover of the catalogue.  The items can then be sent out in the post without the need for any envelopes or polywrapping. (unfortunately naked mailings cannot include inserts).

We are helping more and more of our clients to take advantage of this option – saving themselves money on production and postal costs.

Where can cost savings be made?

Production  – By sending items out Naked, there is a cost efficiency in removing the cost of the carrier sheets, plus collation and polywrap.  By removing the need to use envelopes, there are further savings on insertion costs and of course the actual envelopes themselves.

Postal  – Naked mailing is considered more environmentally friendly.  As such they can qualify for Responsible mail postal discounts.  More and more businesses are looking to their CSR and sustainability policies to reduce their impact on the environment, so this can also be a benefit.

Would you like to know more about Naked Mailing and whether your campaigns would qualify?  Please contact us to discuss your particular objectives in more detail.